About Measure the Placenta

Mission: To educate and advocate for routine placental measurements as a path toward elevating prenatal care standards and preventing stillbirth by increasing awareness, engaging healthcare providers, and sharing evidence‑based research.

Vision: Measure and monitor every placenta to improve birth outcomes.

Measure the Placenta is a registered 501(c)3 IRS designated nonprofit organization, EIN: 39-4651808. We are registered in the State of Minnesota. Donations are tax-deductible to the full extent of the law.

Our Team

We are families who have experienced stillbirth due to an undetected abnormal placenta size and families who learned their living baby survived a very small placenta. We have joined with concerned citizens, researchers and providers in recognizing the opportunity to save lives today by incorporating placental measurement and monitoring into standard prenatal care. Read our stories.

Formed in 2019, the all-volunteer Measure the Placenta team would like to see placenta size considered in prenatal care when deciding on the safest time for a baby to be born, in order to potentially reduce stillbirths.

Four women standing together outdoors in front of the United States Capitol building at sunset, smiling at the camera. They are wearing colorful clothing, including purple, blue, pink, and orange, with some wearing pins or accessories.

The Measure the Placenta Leadership Team includes: Alicia of MN, Ann of MN, Erica of MO and Amanda of MN.

Based on stillbirth rates in the United States, we conservatively estimate that 40,000 stillbirths might have been prevented in the last decade if EPV had been a standard of prenatal care. However the vast majority of patients today do not receive placenta volume measurements for their baby during pregnancy.

We assess this failure in preventive care as follows:

(1) Lack of Awareness of the risks presented by a very small or large placenta,

(2) Lack of Directive from key medical associations, and

(3) Lack of Training among practitioners.

We aim to raise awareness and improve standards of care.